Do you want to rank your website? You have to focus on many factors.
All blogger says that,
And is good but you also have to focus on the Blog Description,
Because it helps you to increase your branding and traffic.
Here is a full guide that helps you to write a better description for your blog.
Hey future bloggers, Today in this post I am going to cover blog descriptions.
Many of you do not take your blog description as serious,
But,
You know that several of the articles are not ranking on google because they don’t have a perfect blog description and don
‘t use any keyword in their description.
Blog or post description is the text which appears SERP before your link.
There are basically two types of description –
1. Blog Description – This is a description of your homepage which appears below your site link in SERP.
2. Post Description – This is a description of your blog post which appears below your blog post link in SERP.
Believe me,
If you master the description then you can rank easily without off-page rank math SEO.
Table Of Contents
How To Write Effective Blog Description?
how to write a good blog description, In our post.
we always write an optimized blog post description just like we have to write a blog description for our homepage.
The Homepage description helps you to tell users about your which means which niche are you covering in your blog.
If you are using Rank Math Plugin, There is an option that helps you to edit your homepage description easily.
Here, You can easily add your blog description using any Yoast SEO Plugin.
Tips For Creating How To Write a Blog Description
- Explain your website.
- Showcase your expertise.
- Make some eye catchy descriptions.
- Tell me about your brand
I think you understand it so let’s move and show some examples of effective blog post descriptions.
Some Examples
You have to know how you can make a good blog description,
So, Here some examples which help you to get an idea of how to make an eye catchy.
1. BloggingLift
Why it’s good?
Because they tell about their topic which they covered and also add an eye-catchy line that “earn some money from their blog” which fills curiosity in users to check out this blog.
2. FitnessAbout
Why it’s good?
Because they showcase an emotional line that ” Running or jogging is one of the top past times that people choose to do” the user clicks on their blog to see how can lose weight without doing anything.
3. Engadget
Why it’s good?
Because they showed how old there and even as proof they added the date which helps into build trust towards the visitors.
4. Yummly
Why it’s good? Because they showcase how they help the user with their food needs.
5. A Broken Backpack
Why it’s good?
Because they tell about their content that they will only focus on “long-term travel featuring budget travel tips” and many more guides which help the user who wants to travel.
6. Backlinko
Why it’s good?
Because they tell about their blog and add some eye-catching lines which makes the user check this blog.
They also used the “backlink” keyword which helps their blog to get ranked on this keyword.
7. CashOverFlow
Why it’s good?
Because they showcase their expertise by writing ” I am known for my personal finance management skill” and adding some information about their content, I think you got some idea.
how to write a blog description, Here are such blog description examples which help you to get an idea about how you can write an eye-catchy and attractive description.
How To Write Effective Blog Post Description?
Writing a blog post title description is very easy and you can easily master it,
How?
You can use the Rank math SEO plugin to edit your description blog post, You have to go to in post editor –
This is called the meta description that shows on Google below your link in SERP.
Here, You can see you have to enter your post description blog here so it’s available in search engine result pages easily.
Note: You have to give only a sneak peek of your content in the description so that when a user comes across your results so they don’t leave your blog without reading. With that, you will get only targeted people who are actually interested to get some help.
I think you know now how to write a blog post description,
But Wait!
In a Blog post description, there are two types of descriptions which found easily –
As you can see in the above image there are two types of blog post descriptions that are available in SERP,
But did you know that a long description doesn’t help to increase your ranking but short description attracts the user and fills the curiosity to check your blog post?
So don’t make long description because it looks bad in the search engine and not very effective.
Tips For Impressive Write Blog Post Description
For making a high converting and powerful blog post description we have to add some things to that because if you don’t have an attractive blog post description or blog meta description so maybe you are losing some of your traffic.
So here are some tips which I personally used to get a boost in CTR and also Ranking –
- Use Main Keyword – You have to add your main keyword in the blog description naturally so it’s easy to understand google crawler about your main keyword.
- Include Power Words – Power word actually helps you to get more conversions. Using this type of word, Teespring increased their conversion by around 12.7%.
- No More Than 160 characters – Don’t make descriptions more than 160 characters because after crossing this characters line your description is considered as long as it looks.
- Add Call To Action – Make some call-to-action words to increase higher chance to get clicks in search engine result pages.
- Be Unique – Make your blog post description as unique as can because it make your blog unique than others.
- Use Conversational words – Use words like I and we to interact with your user in the description also.
- Use LSI Keywords – Using LSI Keywords in descriptions helps you to rank on them also.
- Personally, I am using it and increased my organic traffic by around 57% but don’t add the same keyword because it gives a bad signal to google and you will be hit by a penalty.
Pro Tip: Here is the pro tip which I am using to get high ctr –
- Go to google and search your main keyword.
- Find the ads of that particular keyword.
- Try to add some of LSI keywords of the ads in your post description. So by this, you got some boost in CTR.
I think you got an idea about how you can make a power blog post description,
So let’s move on and find how to optimize it for keywords.
How to Optimize Keyword In Blog Post Description?
For increasing your ranking in search engine result pages you should have to add keywords.
You have to add your main keyword naturally and along with this, you can add LSI keywords, Medium, and Long tail keywords.
Adding the main keyword naturally in a blog post describing it helps to send a strong signal of relevance to google about your main keyword.
How To Add Effective Blog Description On Blogger?
I think my reading uppers portion you got some idea about it but this is for bloggers user who is struggling to add blog in their blog in bloggers.
So here is the guide which helps you.
- Go to blogger dashboard and then click on setting
- Click on “Search Preferences” option on setting option.
- Click to Meta Description “On” usually it off so, On it then you can easily add a blog in blogger platform.
I hope now you get all the information about adding a description in blogger.
FAQ Related To Blog Description
What is Blog Description?
This is a description of your homepage which appears below your site link in SERP.
What is Blog Post Description?
This is a description of your blog post which appears below your link blog post in SERP.
Now it’s your turn
After reading this, You got an idea that why we no to focus on this,
I have tried to cover every topic which helps you to create a great effective post description and also added some examples
If you like this amazing post then leave a comment below and tell is this helpful for you or not.
{Sharing Is Caring} – If you believe in this then share this article now
helpful article. 🙂
Thanks for finding its helpful!
Well written article dear
Thanks, Piyush for liking it.
It’s very helpfull
Thanks for the enlightenment, adding question tag in your post description also enhance click through on SERPs?
Good Question.
Not Effective so much so try to don’t add it 🙂
Wow, cool post thanks for writing this! 🙂
Thanks for appreciating
What a Great Article Buddy.
You’ve covered almost all the details about the topic.
Thanks for sharing it.
Thanks Mishal Brother for finding this helpful
Umer you are rocking bro!
Thanks brother for your kind words
A really amazing way to optimize description…
Thanks 🙂
Hey buddy,
Thanks a lot for this detailed post on blog description. You know, I switched from Yoast to Rank Math after reading your blog post where you had explained its features.
Now I will go and write a decent description of my blog. And special thanks for the examples you have provided 🙂
Thanks, Gururaj for finding value in this article and I am feeling happy to know you are taking massive action for succeed in blogging.
Awesome article Keep it Up Umer
Thanks for sharing in detail and easily. Covered all points.
Welcome dear?
Great article
Optimising your blog description is very important for ranking high on search engine. Newbies will find this very useful
🙂
Hey Umer,
That’s a simple article, easily understandable for bloggers to help make the most out of descriptions.
Not for the search engines, but for people too, a blog’s description is quite important, so anyone can easily understand instantly what your blog is about.
Good one 🙂
Cheers,
Jane.
Thanks Jane for your awesome comment. 😉
Wow…..
Very nice and well detailed article.
Bro I love this. Thank you so much..
I glad you like it
Hey, Brother
came here from facebook and I seriously don’t pay attention to my blog description, thought just write something but this article opened my eyes and now I am going to change my description and write it with considering all your tips.
thanks for sharing this amazing article.
Definitely good to know Umer. I need to change mine now, for better clarity and better SEO too. Thanks bro!
Ryan
Welcome Bro! Glad, You Like It!
Its really an informative and helpful article. Looking forward to change my blog and post description.
Thanks,
Mayur
I have just changed my blog description after reading your article. Thanks for your wonderful content. It helped!
I am happy to see that my guide helps you 🙂
Newbie how are starting or learning should truly read this article.This articles is worth reading and understanding blog concept.
Very nice Umer Qureshi ..Keep writing ,God Bless You
Hey Umer
What a Great article keep it up with awesome stuff like this.
You have clearly mentioned all the things about the blog description.
A perfect post to learn how to create a mind-blowing blog description.
Cheers
Very well explained and written article. I bookmarked it for the next time. Keep it up.
Hey Umer,
I can see a lot of research in this post. They way you have explained the importance of description is truly amazing. Description plays a very vital role for any blogger. Keep up the excellent work. You are truly a pro blogger.
Thanks for this post
It is informative. I am daily opening your blog see the new blog is added or not. Great work keep it up!
The article you have shared here is very awesome. I really like and appreciate your work. Once again thank for this 🙂
Hey, informative article buddy.
I have read this post and after that, I updated my blog description as per your suggestions.
However, this is a very useful post for online readers keeps it up.
Thank For the share
Harpreet Kumar
Hello, Umer!
Thanks for sharing this amazing post…
Blog description aka meta description plays a very important role in the SEO and also in the ranking of a page in SERPs.
If the description is compelling, then it will directly impact as increasing CTR which send a direct signal to Google that searchers are loving this one.
Thanks, brother for your pro and helpful tips.
Hi Umer,
Yes, I totally agree with you that we should focus on improving our blog description because it helps increase CTR.
You’ve explained everything in detail.
Keep up the good work.
Regards,
Sumit Sao
Hey Sumit,
First of all, thanks for commenting and I’m very glad that you found this article helpful.
Cheers,
Umer
Hello Umer,
Very helpful post. You explained the importance of Description in a blog in a practical way.
Useful post for every blogger 😉
Thanks!
Ultimate post Umer, A length of blog description and a good description is very helpful to attract more users and Increase site traffic. This is a great article on blog description.
Hi Umer
Indeed a great piece of content.
Yes, both the blog description and post description are extremely important to rank well in the Google SERP and you have explained in the right way.
Thanks for the sharing
Hi Umer,
A really amazing way to optimize description
Thank You so much For this Information.
very informative article Umer.
you nailed it very well. I liked the point getting LSI keywords from the Google search ads.
Thank you for this post.
keep come up with this awesome stuff.
Awesome article thank you for sharing
Really Nice Article, Love This Post. Thanks For Sharing Such Information. Keep It Up.
Hi Kundan,
It was a great article! Blog description si often the most overlooked aspect of a blog, and I appreciate you shedding light on it. All the tips you shared to write a blog description sounds amazing and easy to follow. I love how you shared some examples as well. I will definitely share this within my network to help the new bloggers out! I really appreciate your help, and look forward to reading more of your amazing articles.
wonderful blog is written very well, You have mentioned everything in detail
Thank you so much for your valuable feedback
Great piece of knowledge kundan sir.
Greetings I am so happy I found your website, I really found you by accident,
while I was browsing on Yahoo for something else, Nonetheless I
am here now and would just like to say thanks a lot for a remarkable post and a
all round entertaining blog (I also love the theme/design), I don’t have time to look over
it all at the minute but I have book-marked it and also added in your RSS feeds, so when I have time I will be back to read a great
deal more, Please do keep up the awesome work.
I am so happy you found this helpful
Thank you so much for your awesome feedback
Hey Kundan
What a Great article keep it up with awesome stuff like this.
You have clearly mentioned all the things about the blog description.
A perfect post to learn how to create a mind-blowing blog description.
Cheers
Thank You
You look really a master in blogging. Really appreciate your. It is helping a lot. Thank to guideblogging.
Really Helpful Article. Thanx for Sharing Kundan.