Blog Description: Tips To Master A Perfect Description

By Kundan Choudhary |Updated on May 20, 2020

Do you want to rank your website? You have to focus on many factors.

All blogger says that,

And its good but you also have to focus on Blog Description,

Because it helps you to increase your branding and traffic.

Here is a full guide which helps you to write a better description for your blog.

Hey future bloggers, Today in this post I am going to cover about blog description, Many of you not taking your blog description as serious,


You know that several of the articles are not ranking on google because they don’t have a perfect blog post description and don’t use any keyword in their description.

Blog or post description is the text which appears SERP before your link.

There are basically two types of description – 

1. Blog Description – This is a description of your homepage which appears below your site link in SERP.

2. Post Description  – This is a description of your blog post which appears below your blog post link in SERP.

Believe me,

If you master the description then you can rank easily without off-page SEO.

Table Of Content

How To Write Blog Description?

In our post, we always write a blog post description just like that we have to write a  blog description for our homepage. 

The Homepage description helps you to tell users about your which means which niche are you covering in your blog.

If you are using Rank Math Plugin, There is an option which helps you to edit your homepage description easily. 


Here, You can easily add your blog description using any SEO Plugin.

Tips For Creating a Blog Description

I think you understand about it so let move and show some example of blog description.

Some Examples Of Blog Description

You have to know how you can make a good blog description, 

So, Here some examples which helps you to get an idea on how to make an eye catchy blog description.

1. BloggingLift


Why it’s good? Because they tell about there topic which they covered and also add eye catchy line that “earn some money from their blog” which fills curiosity in user to check out this blog.

2. FitnessAbout


Why it’s good? Because they showcase an emotional line that ” Running or jogging is one of the top past time that people choose to do it” so the user clicks on their blog to see how can lose weight without doing nothing.

3. Engadget


Why it’s good? Because they showed how old there and even as proof they added the date which helps into builds trust towards the visitors.

4. Yummly

Why it’s good? Because they showcase how they help the user with there food needs.

5. A Broken Backpack


Why it’s good? Because they tell about there content that they will only focus on “long-term travel featuring budget travel tips” and many more guides which help the user to which want to travel.

6. Backlinko 


Why it’s good? Because they tell about there blog and add some eye-catching line which makes the user check this blog. They also used the “backlink” keyword which helps there blog to get ranked on this keyword.

7. CashOverFlow


Why it’s good? Because they showcase their expertise by writing ” I am known for my personal finance management skill” and add some information about there content, I think you got some idea.

Here are such blog description examples which help you to get an idea about how you can write an eye-catchy and attractive description.

How To Write Blog Post Description?

Writing a blog post description is very easy and you can easily master it,


You can use Rank Math Plugin to edit your blog post description, You have to go to in post editor –

This is called the meta description that shows on Google below your link in SERP.

Here, You can see you have to enter your blog post description here so it’s available in search engine result pages easily.

Note: You have to give only sneak peak of your content in description so when a user come across your results so they don’t leave your blog without reading. With that you will get only targeted people who are actually interested to get some help.

I think you know now how to write blog post description,

But Wait!

In Blog post description there are the two types of description which found easily – 


As you can see in the above image there are two types of blog post description which are available in SERP,

But did you know that long description doesn’t help to increase your ranking but short description attracts the user and fill the curiosity to check your blog post.

So don’t make long description because it looks bad in the search engine and not very effective.

Tips For Impressive Blog Post Description

For making a high converting and powerful blog post description we have to add some things on that because if you don’t have attractive blog post description or meta description so maybe you are losing some of your traffic.

So here are some tips which I personally used to get a boost in CTR and also Ranking – 

Pro Tip: Here is the pro tip which i am using to get high ctr –

I think you got an idea about how you can make a power blog post description,

So let move on and find how to optimize it for keywords.

How to Optimize Keyword In Blog Post Description?

For increasing some ranking in search engine result pages you should have to add keywords.

You have to add your main keyword naturally and along with this, you can add LSI keyword, Medium and Long tail keyword.

By adding the main keyword naturally in blog post description it helps to send a strong signal of relevance to the google about your main keyword.

How To Add Blog Description On Blogger?

I think my reading uppers portion you got some idea about it but this for bloggers user who is struggling to add blog description in there blog in bloggers.

So here is the guide which helps you.


I hope now you get all the information about adding a description in blogger.

FAQ Related To Blog Description

What is Blog Description?

This is a description of your homepage which appears below your site link in SERP.

What is Blog Post Description?

This is a description of your blog post which appears below your blog post link in SERP.

Now it’s your turn

After reading this, You got an idea that why we no to focus on this,

I have tried to cover every topic which helps you to create a great blog description and also added some examples.

If you like this amazing post then leave a comment below and tell is this helpful for you or not.

{Sharing Is Caring} – If you believe in this then share this article now

Kundan Choudhary

The Full-time Blogger, Affiliate marketer,Product Creator and Entrepreneur. I’m a 22-year-old full-time blogger who loves to do blogging and affiliate marketing and launching product in international’s market and helping people how to achieve same

49 responses to “Blog Description: Tips To Master A Perfect Description”

  1. Usman says:

    helpful article. πŸ™‚

  2. Piyush Yadav says:

    Well written article dear

  3. Thanks for the enlightenment, adding question tag in your post description also enhance click through on SERPs?

  4. Vishal Verma says:

    Wow, cool post thanks for writing this! πŸ™‚

  5. Mishal Soni says:

    What a Great Article Buddy.

    You’ve covered almost all the details about the topic.

    Thanks for sharing it.

  6. Abhit UPADHYAY says:

    Umer you are rocking bro!

  7. Dhananjay Kewate says:

    A really amazing way to optimize description…

  8. Gururaj says:

    Hey buddy,

    Thanks a lot for this detailed post on blog description. You know, I switched from Yoast to Rank Math after reading your blog post where you had explained its features.

    Now I will go and write a decent description of my blog. And special thanks for the examples you have provided πŸ™‚

  9. Adarsh Khiloji says:

    Awesome article Keep it Up Umer

  10. Thanks for sharing in detail and easily. Covered all points.

  11. Henry says:

    Great article
    Optimising your blog description is very important for ranking high on search engine. Newbies will find this very useful

  12. Jane says:

    Hey Umer,

    That’s a simple article, easily understandable for bloggers to help make the most out of descriptions.

    Not for the search engines, but for people too, a blog’s description is quite important, so anyone can easily understand instantly what your blog is about.

    Good one πŸ™‚


  13. Oni Rholex says:

    Very nice and well detailed article.
    Bro I love this. Thank you so much..

  14. LOKESH VIJAY says:

    Hey, Brother
    came here from facebook and I seriously don’t pay attention to my blog description, thought just write something but this article opened my eyes and now I am going to change my description and write it with considering all your tips.
    thanks for sharing this amazing article.

  15. Definitely good to know Umer. I need to change mine now, for better clarity and better SEO too. Thanks bro!


  16. I have just changed my blog description after reading your article. Thanks for your wonderful content. It helped!

  17. Sam says:

    Newbie how are starting or learning should truly read this article.This articles is worth reading and understanding blog concept.
    Very nice Umer Qureshi ..Keep writing ,God Bless You

  18. Hey Umer

    What a Great article keep it up with awesome stuff like this.

    You have clearly mentioned all the things about the blog description.

    A perfect post to learn how to create a mind-blowing blog description.


  19. Very well explained and written article. I bookmarked it for the next time. Keep it up.

  20. Hey Umer,
    I can see a lot of research in this post. They way you have explained the importance of description is truly amazing. Description plays a very vital role for any blogger. Keep up the excellent work. You are truly a pro blogger.

  21. Ronak Patel says:

    Thanks for this post

    It is informative. I am daily opening your blog see the new blog is added or not. Great work keep it up!

  22. Nazir Ansari says:

    The article you have shared here is very awesome. I really like and appreciate your work. Once again thank for this πŸ™‚

  23. Hey, informative article buddy.

    I have read this post and after that, I updated my blog description as per your suggestions.

    However, this is a very useful post for online readers keeps it up.

    Thank For the share

    Harpreet Kumar

  24. Ravi Dixit says:

    Hello, Umer!

    Thanks for sharing this amazing post…

    Blog description aka meta description plays a very important role in the SEO and also in the ranking of a page in SERPs.

    If the description is compelling, then it will directly impact as increasing CTR which send a direct signal to Google that searchers are loving this one.

  25. Thanks, brother for your pro and helpful tips.

  26. Sumit Sao says:

    Hi Umer,

    Yes, I totally agree with you that we should focus on improving our blog description because it helps increase CTR.

    You’ve explained everything in detail.

    Keep up the good work.

    Sumit Sao

  27. Hello Umer,

    Very helpful post. You explained the importance of Description in a blog in a practical way.

    Useful post for every blogger πŸ˜‰


  28. SDK Cruz says:

    Ultimate post Umer, A length of blog description and a good description is very helpful to attract more users and Increase site traffic. This is a great article on blog description.

  29. Aditya says:

    Hi Umer

    Indeed a great piece of content.

    Yes, both the blog description and post description are extremely important to rank well in the Google SERP and you have explained in the right way.

    Thanks for the sharing

  30. ANKIT GUPTA says:

    Hi Umer,

    A really amazing way to optimize description

    Thank You so much For this Information.

  31. Venkat Randa says:

    very informative article Umer.

    you nailed it very well. I liked the point getting LSI keywords from the Google search ads.

    Thank you for this post.

    keep come up with this awesome stuff.

  32. Awesome article thank you for sharing

  33. ijaj ahmad says:

    Really Nice Article, Love This Post. Thanks For Sharing Such Information. Keep It Up.

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