By Kundan Choudhary |Updated on May 20, 2020 Do you want to rank your website? You have to focus on many factors.
All blogger says that,
And its good but you also have to focus on Blog Description,
Because it helps you to increase your branding and traffic.
Here is a full guide which helps you to write a better description for your blog.
Hey future bloggers, Today in this post I am going to cover about blog description, Many of you not taking your blog description as serious,
But,
You know that several of the articles are not ranking on google because they don’t have a perfect blog post description and don’t use any keyword in their description.
Blog or post description is the text which appears SERP before your link.
There are basically two types of description –
1. Blog Description – This is a description of your homepage which appears below your site link in SERP.
2. Post Description – This is a description of your blog post which appears below your blog post link in SERP.
Believe me,
If you master the description then you can rank easily without off-page SEO.
Table Of Content
- How to write blog description?
- Some blog description examples
- How to write blog post description?
- Tips for write powerful blog description?
- How to optimize keyword in blog post description?
- How to add blog description on blogger?
Table Of Contents
How To Write Blog Description?
In our post, we always write a blog post description just like that we have to write a blog description for our homepage.
The Homepage description helps you to tell users about your which means which niche are you covering in your blog.
If you are using Rank Math Plugin, There is an option which helps you to edit your homepage description easily.
Here, You can easily add your blog description using any SEO Plugin.
Tips For Creating a Blog Description
- Explain your website about.
- Showcase your expertise.
- Make some eye catchy description.
- Tell about your brand
I think you understand about it so let move and show some example of blog description.
Some Examples Of Blog Description
You have to know how you can make a good blog description,
So, Here some examples which helps you to get an idea on how to make an eye catchy blog description.
1. BloggingLift
Why it’s good? Because they tell about there topic which they covered and also add eye catchy line that “earn some money from their blog” which fills curiosity in user to check out this blog.
2. FitnessAbout
Why it’s good? Because they showcase an emotional line that ” Running or jogging is one of the top past time that people choose to do it” so the user clicks on their blog to see how can lose weight without doing nothing.
3. Engadget
Why it’s good? Because they showed how old there and even as proof they added the date which helps into builds trust towards the visitors.
4. Yummly
Why it’s good? Because they showcase how they help the user with there food needs.
5. A Broken Backpack
Why it’s good? Because they tell about there content that they will only focus on “long-term travel featuring budget travel tips” and many more guides which help the user to which want to travel.
6. Backlinko
Why it’s good? Because they tell about there blog and add some eye-catching line which makes the user check this blog. They also used the “backlink” keyword which helps there blog to get ranked on this keyword.
7. CashOverFlow
Why it’s good? Because they showcase their expertise by writing ” I am known for my personal finance management skill” and add some information about there content, I think you got some idea.
Here are such blog description examples which help you to get an idea about how you can write an eye-catchy and attractive description.
How To Write Blog Post Description?
Writing a blog post description is very easy and you can easily master it,
How?
You can use Rank Math Plugin to edit your blog post description, You have to go to in post editor –
This is called the meta description that shows on Google below your link in SERP.
Here, You can see you have to enter your blog post description here so it’s available in search engine result pages easily.
Note: You have to give only sneak peak of your content in description so when a user come across your results so they don’t leave your blog without reading. With that you will get only targeted people who are actually interested to get some help.
I think you know now how to write blog post description,
But Wait!
In Blog post description there are the two types of description which found easily –
As you can see in the above image there are two types of blog post description which are available in SERP,
But did you know that long description doesn’t help to increase your ranking but short description attracts the user and fill the curiosity to check your blog post.
So don’t make long description because it looks bad in the search engine and not very effective.
Tips For Impressive Blog Post Description
For making a high converting and powerful blog post description we have to add some things on that because if you don’t have attractive blog post description or meta description so maybe you are losing some of your traffic.
So here are some tips which I personally used to get a boost in CTR and also Ranking –
- Use Main Keyword – You have to add your main keyword in blog description naturally so it’s easy to understand google crawler about your main keyword.
- Include Power Words – Power word is actually helps you to get more conversion. Using this type of words, Teespring increased there conversion around 12.7%.
- No More Than 160 characters – Don’t make description more than 160 characters because after crossed this characters line your description is considered as long which looks.
- Add Call To Action – Make some call to action words to increase higher change to get clicks in search engine result pages.
- Be Unique – Make your blog post description as unique as can because it make your blog unique than others.
- Use Conversational words – Use word like I and we to interact with your user in description also.
- Use LSI Keywords – Using LSI Keywords in description helps you to rank on them also. Personally i am using it and increased my organic traffic around 57% but don’t add same keyword because it gives bad signal to google and you will hit by penalty.
Pro Tip: Here is the pro tip which i am using to get high ctr –
- Go to google and search your main keyword.
- Find the ads of that particular keyword.
- Try to add their some of LSI keywords of the ads in your post description. So by this you got some boost in CTR.
I think you got an idea about how you can make a power blog post description,
So let move on and find how to optimize it for keywords.
How to Optimize Keyword In Blog Post Description?
For increasing some ranking in search engine result pages you should have to add keywords.
You have to add your main keyword naturally and along with this, you can add LSI keyword, Medium and Long tail keyword.
By adding the main keyword naturally in blog post description it helps to send a strong signal of relevance to the google about your main keyword.
How To Add Blog Description On Blogger?
I think my reading uppers portion you got some idea about it but this for bloggers user who is struggling to add blog description in there blog in bloggers.
So here is the guide which helps you.
- Go to blogger dashboard and then click on setting
- Click on “Search Preferences” option on setting option.
- Click to Meta Description “On” usually it off so, On it then you can easily add a blog description in blogger platform.
I hope now you get all the information about adding a description in blogger.
FAQ Related To Blog Description
What is Blog Description?
This is a description of your homepage which appears below your site link in SERP.
What is Blog Post Description?
This is a description of your blog post which appears below your blog post link in SERP.
Now it’s your turn
After reading this, You got an idea that why we no to focus on this,
I have tried to cover every topic which helps you to create a great blog description and also added some examples.
If you like this amazing post then leave a comment below and tell is this helpful for you or not.
{Sharing Is Caring} – If you believe in this then share this article now
helpful article. 🙂
Thanks for finding its helpful!
Well written article dear
Thanks, Piyush for liking it.
Thanks for the enlightenment, adding question tag in your post description also enhance click through on SERPs?
Good Question.
Not Effective so much so try to don’t add it 🙂
Wow, cool post thanks for writing this! 🙂
Thanks for appreciating
What a Great Article Buddy.
You’ve covered almost all the details about the topic.
Thanks for sharing it.
Thanks Mishal Brother for finding this helpful
Umer you are rocking bro!
Thanks brother for your kind words
A really amazing way to optimize description…
Thanks 🙂
Hey buddy,
Thanks a lot for this detailed post on blog description. You know, I switched from Yoast to Rank Math after reading your blog post where you had explained its features.
Now I will go and write a decent description of my blog. And special thanks for the examples you have provided 🙂
Thanks, Gururaj for finding value in this article and I am feeling happy to know you are taking massive action for succeed in blogging.
Awesome article Keep it Up Umer
Thanks for sharing in detail and easily. Covered all points.
Welcome dear?
Great article
Optimising your blog description is very important for ranking high on search engine. Newbies will find this very useful
🙂
Hey Umer,
That’s a simple article, easily understandable for bloggers to help make the most out of descriptions.
Not for the search engines, but for people too, a blog’s description is quite important, so anyone can easily understand instantly what your blog is about.
Good one 🙂
Cheers,
Jane.
Thanks Jane for your awesome comment. 😉
Wow…..
Very nice and well detailed article.
Bro I love this. Thank you so much..
I glad you like it
Hey, Brother
came here from facebook and I seriously don’t pay attention to my blog description, thought just write something but this article opened my eyes and now I am going to change my description and write it with considering all your tips.
thanks for sharing this amazing article.
Definitely good to know Umer. I need to change mine now, for better clarity and better SEO too. Thanks bro!
Ryan
Welcome Bro! Glad, You Like It!
Its really an informative and helpful article. Looking forward to change my blog and post description.
Thanks,
Mayur
I have just changed my blog description after reading your article. Thanks for your wonderful content. It helped!
I am happy to see that my guide helps you 🙂
Newbie how are starting or learning should truly read this article.This articles is worth reading and understanding blog concept.
Very nice Umer Qureshi ..Keep writing ,God Bless You
Hey Umer
What a Great article keep it up with awesome stuff like this.
You have clearly mentioned all the things about the blog description.
A perfect post to learn how to create a mind-blowing blog description.
Cheers
Very well explained and written article. I bookmarked it for the next time. Keep it up.
Hey Umer,
I can see a lot of research in this post. They way you have explained the importance of description is truly amazing. Description plays a very vital role for any blogger. Keep up the excellent work. You are truly a pro blogger.
Thanks for this post
It is informative. I am daily opening your blog see the new blog is added or not. Great work keep it up!
The article you have shared here is very awesome. I really like and appreciate your work. Once again thank for this 🙂
Hey, informative article buddy.
I have read this post and after that, I updated my blog description as per your suggestions.
However, this is a very useful post for online readers keeps it up.
Thank For the share
Harpreet Kumar
Hello, Umer!
Thanks for sharing this amazing post…
Blog description aka meta description plays a very important role in the SEO and also in the ranking of a page in SERPs.
If the description is compelling, then it will directly impact as increasing CTR which send a direct signal to Google that searchers are loving this one.
Thanks, brother for your pro and helpful tips.
Hi Umer,
Yes, I totally agree with you that we should focus on improving our blog description because it helps increase CTR.
You’ve explained everything in detail.
Keep up the good work.
Regards,
Sumit Sao
Hey Sumit,
First of all, thanks for commenting and I’m very glad that you found this article helpful.
Cheers,
Umer
Hello Umer,
Very helpful post. You explained the importance of Description in a blog in a practical way.
Useful post for every blogger 😉
Thanks!
Ultimate post Umer, A length of blog description and a good description is very helpful to attract more users and Increase site traffic. This is a great article on blog description.
Hi Umer
Indeed a great piece of content.
Yes, both the blog description and post description are extremely important to rank well in the Google SERP and you have explained in the right way.
Thanks for the sharing
Hi Umer,
A really amazing way to optimize description
Thank You so much For this Information.
very informative article Umer.
you nailed it very well. I liked the point getting LSI keywords from the Google search ads.
Thank you for this post.
keep come up with this awesome stuff.
Awesome article thank you for sharing
Really Nice Article, Love This Post. Thanks For Sharing Such Information. Keep It Up.