How to Create an Effective SEO Workflow Managing a website can be tedious, especially if you aim to improve your marketing sustainably.
Some people would focus on creating content and amassing as many tools as possible, but such a strategy is like jumping into a race blindly.
It’s a waste of time in the best case and a disaster in the worst-case scenario.
So, you need a plan, a map with stops, and team members ready to play their part. This is exactly what SEO workflow management is all about.
A well-structured strategy is the foundation for building a website that ranks high and is key to outranking your competitors and attracting the target audience.
Still, the experience can be challenging.
In this post, we will explore some steps to help you create an effective workflow to enhance your website ranking.
Table Of Contents
SEO Tasks’ Organization: The Main Stages of the Optimization Process
According to Ahrefs, only a small percentage of the websites get any organic traffic from Google; the rest, about 90.63%, just don’t get it.
Clearly, there’s something these sites are doing wrong. So, take a good look at your SEO activities.
Specifically, focus on the optimization process stages you rely on for your SEO tasks.
For most websites, the following steps are typical:
1. Research competitors and your audience’s needs.
This is not just about uncovering the keywords your audience is looking for but also getting to know their likes, how well they engage with your content, and how you can improve the site to enhance their experience.
Next, you want to take a peek at your competitors.
Note their unique selling points, strengths and weaknesses, and search rankings.
The goal of this analysis is to uncover how you can improve your own search rankings.
2. Content optimization.
Quality content is at the heart of good SEO practices, but it doesn’t end there.
Ensure that your content is not only well-written and unique but also has a good readability score.
Then, there are meta tags, quality images or videos, alt texts for pictures, and the URL structure.
3. Off-page optimization.
Since search engines rely on several factors to rank your site, consider things like guest posting and other tactics to get quality inbound links and improve traffic.
Of course, you might have too much on your plate; in that case, you should carefully check the price for link building outsourcing
and then decide if it’s a step you would take.
4. Results measuring/tracking.
Engagement and demand are crucial factors for search engine rankings, so you want to track the performance in these areas.
Of course, you should choose the right tools for getting accurate data.
The Importance of Having an Effective SEO Workflow
No one planning a hike to the top of Mount Everest just wakes up and books a flight.
You would do thorough research first and map out the exact steps you must take.
It’s the same with search engine optimization techniques: you want a strategy that outlines who, what, when, and where.
Do you know that SEO can drive 1,000% more traffic than social media if done right?
Still, you need to build effective processes to get all the benefits.
With SEO workflow tracking, you gain more control over the entire process from start to finish, allowing for better results.
Thus, you have less room for waste of time and resources.
Since SEO tactics can be very unpredictable, you should know the person assigned to each task, track their progress, ensure proper communication between all team members, and remove all hindrances to productivity.
If you’re working for a client, an effective SEO workflow allows them to track or predict the stages of their projects.
This approach lets you look at things more strategically and see the bigger picture.
Thus, you know how to get to your goals in the best possible way.
Common Challenges of SEO Workflow and Task Management
Depending on whether you are an in-house team or an agency, you may face different challenges.
And if you are running a website for a marketing company, you know how important it is to delegate tasks for maximum productivity.
Still, some hurdles are common:
- Finding the best software to simplify your SEO workflow and task management
- Fine-tuning and tweaking your technique to find the right practices that work for your team
- Showing benchmarks, tracking progress and performance
- Promoting the best communication tactics for your team members
- Limiting budget
- Managing expectations while maintaining efficiency
- Getting and analyzing data accurately
- Identifying issues on time so it’s easy to fix anything that can negatively impact your projects
How to Ensure an SEO Workflow Process’s Efficiency
SEO workflow processes are different in each organization, and even within the same niche, what works for your competitors might not work for you.
So, focus on your goals and then figure out the best tactic to get you there.
1. Know Your Starting Points and End Goals
Before you start doing anything for your website, note where you’re at the moment and what you hope to accomplish by a set time.
Thus, you’ll have a clear picture and will be able to prioritize your SEO workflow processes.
Also, this is the first step towards outlining the tasks and identifying which projects will be a one-time adventure and which are more continual or regular.
For example, creating new landing pages may be just a one-time activity, while content creation or on-page optimization is an ongoing project.
2. Find the Right Tools
Tools are essential for increasing your SEO workflow processes’ efficiency.
Ensure that you select the tool that meets your needs and allows for more complex upscaling in the future.
While it’s possible to change tools or integrate one with another, don’t swap out them too frequently.
This is a waste of resources, not to mention the time it takes to train your team to use the new software.
3. Match Tasks to Team Members’ Strengths
Naturally, your team is made up of skilled individuals who can make your SEO goals a reality.
With so many tasks on your plate, you should identify each member’s responsibilities, their strengths, and the efficiency they can deliver.
Then, find a suitable task for each person. You would not assign your blog writing to the IT team, would you?
That’s obvious, but even with several writers, you know that one might be better at technical writing while the other shines in marketing topics.
You might have to outsource some of the tasks, so take your time to identify vendors and the tasks they will be responsible for.
And if you have remote workers, take measures to coach them and improve their productivity for your website’s success.
4. Take Your Content Game to the Next Level
You should not limit your content game to creating new articles or republishing your favourite ones that had incredible engagement rates in the past.
Remember that everything ever published on your website counts towards your rankings, so review the content and see which piece needs a fresh boost to make it relevant again. Basically, you need to look out for low-quality content and find a way to work them into more timely topics.
5. Improve User Experience
Your SEO workflow process is only complete with plans on how to improve your user experience, which directly impacts your search rankings.
This means auditing your site and finding the areas that need some work.
You also need the right tools to continue monitoring your web performance.
Bottlerocket media has a ton of recommendations if you are not sure which SEO tools will be perfect for a specific task.
Conclusion: How to Create an Effective SEO Workflow
Creating an effective SEO workflow can help you delegate tasks efficiently and prioritize the right projects while increasing the outcome for your website.
It is also important for enhancing your search rankings.
Use the tips from this article to build a strategy that turns your workflow into a well-organized system that works perfectly.