Do you use videos in your blog posts?
you’re missing out on a great opportunity to claim the Benefits of Creating Video Content for your Blog — using videos in your blog post helps deepen your bond with your customers.
A short, informative video will keep your visitors engaged longer compared to text and images.
Data shows that having a video on your website retains your visitors for 60%longer compared to a website with only pictures and text.
Traditionally, blog posts were all about articles and images.
But, now things have changed. Videos make your blog more lively.
They give your visitors a more engaging and interactive experience.
Remember, the attention span of most viewers is declining. Apart from that, many visitors have busy schedules and don’t have time for long reads.
Your customers are looking for information that is easy to consume.
Using videos on your blog allows your audience to consume your content faster and more effortlessly.
Also, videos offer your customers more information faster than text does.
Therefore, you need to include attention-grabbing and exciting Benefits of Creating video content in your blogs.
Here Are 7 Benefits To Creating Video Content
1. Videos Boost SEO Rankings
SEO is an essential marketing tool you can’t ignore in the era of digital marketing.
You enjoy great visibility, massive traffic, increased conversion rates, and more sales when you have a well-ranked business site.
Today, search engines also rank video content which leads to great benefits for creating video content and the algorithms will propel your video higher on the search results page if it’s engaging and offer viewers value.
Thus, if you embed a video on your blog site, it has a higher chance of appearing in search engine results.
Check if visitors spend a lot of time on your site.
It’s good if they do; search engines take that to mean you offer value to your viewers, which increases your chances of ranking better.
Before posting any video to your website, make sure you film quality footage. Then, edit your content using a good video editor.
That way, you will be able to consistently post high-quality videos that will give a good impression of you and much more benefits to creating video content.
A poorly-edited video will make your viewers and blog visitors negatively perceive your brand and company, which can hurt your business.
2. Videos Help Build Brand-Customer Trust
Have you ever watched a video about a specific brand and then gone ahead to buy their product?
That’s probably because the video made you trust that product and brand.
Videos help humanize businesses.
Using videos helps you communicate with your potential buyers on a more personal level, which builds trust.
When you use an explainer video for your blog, your audience understands your brand and product much better.
That helps potential clients trust you and your company.
It doesn’t matter which industry you’re from; buyers and viewers would want to see the genuine version of you and your brand, and video offers you the best way to do it.
Your site visitors can listen to what you say, but they will act on your advice depending on whether they trust you.
Using videos will help draw out your brand or business personality, fostering trust in what you offer.
3. Videos Help You Break Down Complex Brand Ideas
Are your products a bit complicated?
In that case, you can use an explainer video to break everything down for your customers to help them understand it better.
Some products or services require specific instructions, and the best way to let your customers know how to consume them is through a video.
It doesn’t matter how complex your topic is; a video can simplify it.
In addition, creating and posting an animated video to your blog will infuse a new perspective into a complex topic.
This also makes it easier and awesome benefits to create video content for your visitors to consume your content.
4. Customers Absorb Video Content Easily
Today, everyone is operating under a busy schedule.
No one has time for reading long pages of text.
Many buyers want to browse through content and get the information they need faster and easier.
And you can provide your visitors with all of that and more through videos.
As a marketer, you can display your product in action, and your potential buyers will find it easier to retain its specifications that way.
Going through long texts word by word usually discourages readers halfway. Videos get rid of this issue altogether.
However, when creating a video, ensure to use the first few seconds at the start to catch the viewers’ attention.
Also, remember that content quality is essential to retaining viewers’ attention; you can use a video editor to add transitions and music to improve the quality of your videos.
5. Videos Widen Reach and Enhance Visibility
You can reach many potential buyers to engage with your brand information through the benefits of creating video content
Also, videos are easy to share.
Online communities tend to share content that’s engaging and offers value.
When visitors browse your site and are satisfied with your content, including the videos.
they share their experiences with like-minded people, which helps spread the word about your brand further.
So, ensure to post well-made videos to your blog to attract more social shares.
6. Videos Entertain and Engage your Buyers
Your blog site’s homepage is probably the first thing your audience comes across when they’re looking for your blog.
Therefore, you need to create a good impression for visitors to stick to your website.
That’s why you should create a delightful experience using videos.
By including a video about you, your business, or your hobby on your site’s homepage.
You will be able to engage your visitors from the get-go, something that can encourage them to consider your brand in the future.
7. Mobile Users Prefer Video Content
Mobile phone use has increased across the world.
About 62% of consumers prefer watching video content through a tablet or smartphone.
Therefore, to cater to the needs of mobile phone users, you need to add videos to your blog to gain benefits from creating video content for your blog.
This allows you to present your brand to consumers using phones to access content more conveniently.
To sum up, videos offer you multiple Benefits to Creating Video Content to enhance your blog engagement and boost your SEO rankings.
Videos are extremely useful to attract audiences to engage with your site content.
You will also win the trust of your visitors by adding videos to your blog that explain how your brand works.
Apart from that, if you place videos on your blog site, your visitors will spend more time there, enabling search engines to detect your site’s value.
That leads to better rankings and benefits from creating video content, which gives your brand more visibility.