How to Start a Blog on Instagram 2024: A Step-by-Step Guide

Are you looking for a blog that guides you on how to start a blog on Instagram

If so, you are in the right place. Trust us! This blog is all you need to kickstart your blogging journey on Instagram.

Instagram is a top-rated social media platform with over one billion active Instagram users, making it an excellent place to start a blog. 

Not only can you reach a vast audience, but it’s also a great way to share your passion, expertise, and creativity with others. 

In this blog, we will guide you through starting an Instagram blog and show you how to makes the most of this platform. 

We will cover the benefits of starting a blog, how to increase your followers, monetize your blog, and much more. 

So, keep reading if you want to start a blog on Instagram.

What Is A Blog On Instagram?


To have a blog on Instagram means that an individual who owns an Instagram account shares their personal experiences online. 

This could be an Instagram blogger who shares their interests, such as creating content or selling physical products like books or skincare items.

But you might be thinking Why blog on Instagram?

“Instagram is a top-rated social media platform with over 2.3 billion active users, ranking as the 2nd most downloaded app worldwide; thus making it an excellent place to start a blog.

Moreover, 90% of Instagram users follow a business account, hence why it is considered the highest return on investment (ROI) platform by 25% of marketers.

Furthermore, U.S. adults spend an average of 30.6 minutes daily on Instagram.”

Although having a separate website for blogging is optional on Instagram, it is recommended as it provides an additional online platform to call your own. 

As the content posted on Instagram belongs to the platform rather than the user, there is a risk of losing the content if Instagram decides to shut down or make significant changes. 

To avoid this, it is suggested to start a WordPress blog, as it is self-hosted and offers complete control over the content while building a community. 

However, starting on Instagram is also a viable option, especially for those who still need a blog, like Kailyn, who shares her personal life and family on her Instagram profile.

Because she doesn’t have a blog, she uses Instagram instead.

Create an Instagram profile similar to this one that shares her study life if you’re a blogger.

You can also establish a blog by adding a podcast link to your Instagram profile.

This is what Ranbeer Allahabadia does on his Instagram account…

Benefits Of Starting A Blog On Instagram

If you’re wondering how to start a blog on Instagram, there are several benefits you can enjoy, both personal and professional. 

Here are seven of the most significant ones:

1. Access to a Huge Audience

Instagram has more than 1 billion active monthly users, meaning your blog has a massive potential audience. 

You can connect with thousands or even millions interested in your words with the right content and strategy.

2. Easy to Use

Instagram is a user-friendly platform that’s easy to navigate, even for beginners. 

You don’t need to be a tech expert or have any special skills to start a blog on Instagram. 

All you need is a smartphone and an internet connection.

3. Cost-Effective

Start a blog on Instagram is free, a significant advantage compared to other platforms or website creation. 

You don’t need to spend money on hosting, domain names, or web design. This makes it an affordable option for those just starting out.

4. Opportunities for Engagement

Instagram is a highly visual platform to showcase your brand and Instagram content visually appealingly. 

You can also engage with your audience through comments, direct messages, and live streams. 

This can help you build a strong connection with your followers and grow your blog organically.

5. Improved Brand Awareness

Creating a blog on Instagram can increase your brand awareness and visibility. 

As you share content and interact with your audience, more people will become aware of your brand and what you offer.

6. Potential for Collaboration

Look, guys, here is the real thing!

Knowing how to start a blog on Instagram is not enough; you must understand how to run it.

And, in today’s world, it is near to impossible to run anything alone, I hope you agree!

Instagram is an excellent platform for networking and collaboration. 

You can connect with other bloggers, brands, and influencers in your niche and collaborate on projects, promotions, and content. 

This can help you reach a wider audience and build relationships in your industry.

7. Opportunities for Monetization

Once you’ve built a strong following on Instagram, there are several ways to monetize your blog. 

You can work with brands on sponsored content, sell products or services, or even become influencers and earn money through brand deals and partnerships. 

The potential for earning income from your blog is significant, making it a viable career option for many.

Steps To Start A Blog On Instagram. 

Okay, people! 

It is now time to discuss the steps you need to follow to learn how to start a blog on Instagram.

So, read on to learn all the essential steps!

1. Choose a niche

The first step is to choose a niche for your Instagram blog posts. This will help you create targeted content and attract a specific audience.

2. Create an Instagram business account

If you don’t already have an Instagram account, create one and switch it to a business account. 

This is where you can sign up to make an account.

This will give you access to features such as Instagram Insights and allow you to run ads.

3. Optimize your profile

Make sure your profile is complete and optimized for your niche. 

Use a clear profile picture, write a bio that describes your blog, and include a link to your blog or website.

Taking the example of Ankur Warikoo Instagram profile, you can see how he has optimized his bio and used a clear picture for his profile.

Now, this is what you should look out for when you start a blog on Instagram of your own.

4. Plan your content

Plan your content and make sure it is aligned with your niche. 

Use high-quality images and videos to make your content stand out.

If we look closely at his profile, it is noticeable how he plans his content around his niche.

Additionally, it is equally vital that you post regularly because let’s be honest.

“No one likes inconsistency!”

This is what planned content looks like. 

5. Engage with your audience

Engage with your audience by responding to comments and direct messages. 

This will help you build relationships with your followers and create a loyal community.

6. Grow your followers

Use hashtags, collaborations, and other growth strategies to grow your followers. 

You can also consider running Instagram ads to reach a larger audience.

7. Monetize your blog

Once you have a significant following, you can start monetizing your blog through sponsored posts, affiliate marketing, and selling products or services. 

How To Increase Your Followers on Your Instagram Blog?

Okay, folks! Now I expect that you know what a blog is on Instagram, don’t you?

But a blog without followers won’t make sense!

So, here are some ways using which you can gain followers on Instagram:

1. Define Your Audience and Niche

The first step to increasing your followers on Instagram is to define your target audience and niche. 

This will help you create content that resonates with your audience and attract more followers who are interested in your blog content.

2. Post Regularly

Consistency is vital on Instagram. You must Instagram posts regularly to keep your followers engaged and attract new ones. 

Aim to post at least once daily, but don’t sacrifice quality for quantity.

3. Use Relevant Hashtags 

Hashtags are a powerful tool for increasing your reach and getting your content in front of new audiences. 

Use relevant hashtags that are popular in your niche and engage with others who use those hashtags.

4. Engage with Your Audience

What is a blog on Instagram? Well! Half of this term means engagement.

But let’s be honest! Engagement is a two-way street. 

To increase your Instagram followers, you must engage with your audience. 

Respond to comments, like and share other people’s content, and participate in conversations on Instagram.

5. Collaborate with Other Instagrammers

Collaborating with others in your niche is a great way to increase your followers. You can do a collaboration post, a shoutout, or even a joint Instagram Live session.

6. Host a Giveaway

Hosting a giveaway is a great way to attract new followers and engage existing ones. 

Ensure the giveaway is relevant to your niche and requires people to follow your account to enter.

7. Use Instagram Stories

Instagram Stories are a great way to engage with your followers and increase your reach. 

Use Stories to give behind-the-scenes glimpses into your life or business, share exclusive content, or promote your latest blog Instagram posts.

How To Monetize Your Instagram Blog?

Now, you might ask that you have already earnt how to start a blog on Instagram, but what about monetization!?

Haha, don’t worry! There are several ways to monetize your Instagram blog. 

The key is to build a loyal following and engagement on the platform and create valuable content that resonates with your audience. 

Doing so can turn your Instagram blogs into a profitable business.

Here are some of the top ways through which you can monetize your blog:

1. Sponsored Posts

You can collaborate with brands to create sponsored posts promoting their products or services to your audience. 

Having a quality blog on Instagram means brands will pay you to post pictures or videos of their products on your profile, which can be a great way to earn money from your blog.

2. Affiliate Marketing

Affiliate marketing is another way to monetize your Instagram blog. 

You can partner with brands and earn a commission for every sale through your unique affiliate link. 

You can promote products on your profile or in your stories, and if your followers purchase through your link, you earn a commission.

3. Digital Products

If you have expertise in a particular area, you can create and sell digital products like e-books, courses, or webinars. 

This is a great way to monetize your knowledge and skills and provide value to your followers.

4. Physical Products

You can also sell physical products like merchandise or branded items related to your niche. For example, if you have a fitness blog, you can sell workout gear or supplements.

5. Coaching and Consultation

If you have expertise in a particular area, you can offer coaching or consultation services to your followers. 

For example, if you have a blog about social media marketing, you can provide coaching sessions to help your followers improve their social media marketing skills.

Pros & Cons Of How To Start A Blog On Instagram

It is excellent to know how to make a blog on Instagram to share your interests, connect with like-minded individuals, and even make some money. 

However, like any platform, there are pros and cons to consider before diving in. 

So, let us quickly analyze all its pros and cons that you might want to take into consideration:

Large audience potentialLimited monetization options
Easy to use and user-friendlyAlgorithm changes can impact reach
Opportunity to showcase visual contentIt can be time-consuming to create content
Built-in community and engagementDependence on the social media platforms
High engagement ratesIt can be challenging to stand out in a crowded market
Easy to connect with brandsLimited control over design and layout
Ability to reach the correct audiences for a nicheLack of ownership and control over the blog content
Easy to track and analyze metricsCan be challenging to grow a following organically
Cost-effective marketing strategyNeed to maintain a consistent posting schedule
Opportunity to collaborate with other creatorsLimited ability to drive traffic to external sites

I hope you are now aware of how to start a blog on Instagram, and what are its benefits, pros, and cons! 

Ensure you measure all the pros and cons before starting your blog.

It is now time to take up some of the most frequently asked questions, so let us quickly check that.

FAQs About On How To Start A Blog On Instagram

1. What is a blog on Instagram?

A blog on Instagram is an account where you share content related to a specific topic or niche and engage with your audience through visual media such as photos and videos.

2. Is starting a blog on Instagram worth it?

It depends on your goals and what you want to achieve. 

Instagram can be an excellent platform for connecting with your audience, sharing content, and growing your brand or business. 

However, it also has its limitations and challenges.

3. How do I start my blog on Instagram?

To start a blog on Instagram, you must create an account, choose your niche, develop your content strategy, and engage with your audience. 

You can also use Instagram’s features, such as stories, IGTV, and reels, to enhance your content and reach.

4. When was Instagram made?

Instagram was created in 2010 by Kevin Systrom and Mike Krieger.

5. Is it tough to gain followers on Instagram?

It can be challenging to gain followers on Instagram, especially starting from scratch. 

However, consistent content creation, engagement, and collaboration can attract and retain a loyal following.

6. How can I monetize my Instagram?

You can monetize your Instagram account through sponsored content, affiliate marketing, selling products or services, or becoming an influencer. 

However, it’s essential to maintain authenticity and credibility with your audience.

7. Is it okay to buy followers on Instagram?

No, it’s not okay to buy followers on Instagram as it goes against Instagram’s terms of service, and it can harm your credibility and authenticity with your audience.

8. How to select my niche for the Instagram blog?

To select your niche for an Instagram blog, consider your interests, skills, and knowledge. 

You can also research popular niches on Instagram and identify gaps or unique angles you can fill.

9. Is it okay to have multiple niches on my Instagram account?

Having multiple niches on your Instagram account is okay, but it’s essential to maintain coherence and consistency with your content. 

You can also segment your content using hashtags or create separate accounts for each niche.

Conclusion How To Start A Blog On Instagram

Well, there you have it – you now know how to start a blog on Instagram! 

Don’t let the fear of the unknown keep you from diving in and creating your internet corner. 

You can create a successful blog with the right mindset, niche, and content strategy!

Instagram not only helps you connect with like-minded people but also helps you earn some extra cash. 

So start a blog on Instagram, and let the world see your unique perspective on life. 

You might become the next big thing in the blogging world on Instagram!

I hope this blog helped you.

Don’t forget to share your thoughts in the comments below!

Also Read:

Kundan Choudhary

The Full-time Blogger, Affiliate marketer,Product Creator and Entrepreneur. I’m a 22-year-old full-time blogger who loves to do blogging and affiliate marketing and launching product in international’s market and helping people how to achieve same

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