People Also Search For (PASF) 2024 – Guide To Rank Related Keyword In Google Search

Are you tired of constantly searching for the right keyword to drive traffic to your website?

Do you ever wonder what other terms your target audience is using to find products and services like yours?

The ‘People Also Search For’ feature on Google can be a goldmine for uncovering hidden keyword opportunities and understanding your target audience better. 

It is a feature on Google that displays a list at the bottom of a search results page. 

These related searches are based on the queries that other users have made that are similar to the original search. 

This feature provides valuable insights into the terms and topics that are of interest to your target audience and can help you to expand your keyword research and improve your SEO strategy. 

By optimizing your website content for these searches related, you can attract more targeted traffic and increase your chances of appearing higher in search engine results pages (SERPs feature).

In this blog, we dive into the world of ‘People Also Search For’ and provide actionable tips to help you optimize your website and skyrocket your search rankings. 

So, without further ado, let us start with understanding PASF in detail.

What Is “People Also Search For (PASF)”?


“People Also Search For” or “is a feature commonly found in search engines, such as Google, which provides a list of similar or related keywords or phrases that users have searched for. 

Simply put, keywords that are included under People also search are ones that are very closely linked to the initial search phrase.

Search results for “digital marketing,” for instance, may also include terms like “digital marketing course, “digital marketing examples,” “how to do digital marketing,” etc.

people also search for

This feature helps users find what they’re looking for more easily and can also provide inspiration for new search queries. 

Along with users, it is also a great way to find the keyword idea as related searches are based on data collected from previous search activities. 

Google’s search results algorithms create these keywords by attempting to foresee what the user will actually be searching for.

Therefore, if you’re wanting to target fresh keywords for your website, these keywords might be very beneficial.

Importance of “People Also Search For (PASF)” For SEO and PPC

The “People Also Search For” section of Google is similar to the “People Also Ask” or “Google PAA” boxes that show up on the SERP after a user clicks on search results and then goes back to it.

In this, there is a list of all other relevant searches that users looked for for the primary question.

Here are a few important of PASF for SEO and PPC: 

1. PASF Help In Keyword Research

“People Also Search For” provides valuable insights into related keywords and phrases that can be targeted for search engine optimization. 

By using PASF data, you can gain a deeper understanding of what people are searching for and what keywords and phrases are related to your content. 

This information can be used to boost your keyword research and search engine optimization
efforts, leading to improved visibility and increased website traffic.

For example, if you run a website selling gaming headsets, you may discover through PASF data that people are also searching for terms such as “best gaming headset for comfort” or “wireless gaming headset.” 

By incorporating these related keywords into your content, you can improve your website’s relevance and rank in google search results in pages.

2. Understanding User Behavior

PASF data gives you an understanding of what people are searching for and what they find relevant. 

By using PASF data, you can better understand the needs and interests of your target audience and create content that appeals to them. 

It provides valuable insights into consumer behavior that can also be used to improve your content marketing agency strategies. 

By creating content that appeals to your target audience, you can attract more visitors to your website and improve your online visibility and engagement.

3. PASF Can Help You Understand Your Performance Against Your Competitors 

PASF can help you in keeping track of emerging trends and opportunities in your market. 

By using PASF data, you can stay ahead of the competition by identifying new and relevant keywords to target, as well as emerging trends and opportunities in your market.

Also, You can check if you need to optimize your website for a particular term if you notice that your competitor’s website is showing up for a similar search that you aren’t.

To check the appearance of your website, you can simply type in your primary search term, and then check out the related terms that show up in the People Search box.

Additionally, it can help in maximizing your appearance in featured snippets.

4. Improved Targeting In PPC Advertising

By using PASF data, you can identify related keywords to target in your advertising campaigns, leading to more qualified traffic and improve search results.

For example, if you run a website selling gaming accessories and you notice through PASF data that people are searching for “gaming mouse pads,” you may consider targeting this related keyword in your PPC campaigns. 

By doing so, you can attract more qualified traffic to your website, increase the chances of generating conversions, and ultimately, improve your return on investment.

5. You Can Use PASF To Learn What Consumers Are Saying About Your Brand.

Google people also search for a wonderful resource if you want to learn what consumers are saying about your brand.

Simply type in your brand name into Google, and then look at the related searches that show up in the box labeled “People Also Search For.”

Your website can then be optimized with these keywords to show up for more relevant searches.

Differences Between “People Also Search (PASF) For vs People Also Ask (PAA)

There is a wide difference between PSAF and PAA.

Here is a table of differences between them: 

PurposeTo show related searches that users often conduct after searching for a specific termTo show a list of frequently asked questions related to a specific search query
Information displayedA list of related keywords and phrasesA list of questions and answers
Information sourceUser search behavior dataUser search behavior data and AI-generated predictions
Use for SEOTo inform keyword research and optimization effortsTo identify and answer frequently asked questions in your content
Use for PPCTo inform targeting in PPC advertising campaignsTo inform targeting in PPC advertising campaigns and improve relevance to user search queries
User IntentProvides insight into users’ related searchesProvides insight into users’ questions and concerns
Content GenerationCan inform the creation of related content to attract more trafficCan inform the creation of Q&A content to provide value to the target audience
Keyword researchCan inform the selection of related keywords to targetCan inform the selection of questions to answer in your content
User experienceCan improve user experience by providing related search resultsCan improve user experience by providing quick and relevant answers to users’ questions
AdvantagesCan improve online visibility and attract more targeted trafficCan improve relevance to user search queries and generate more conversions

How Does “People Also Search For (PASF)” Work?

The People also searched for a feature commonly included on the search engine results page, which helps users in finding content that is relevant to their search query and connected to it. 

It works by examining patterns and trends in search behavior and presenting a list of relevant search phrases and queries that users typically use when looking up a particular subject or keyword. 

If you’re not already aware, Google has a ton of information about you.

As part of your Web & App Activity, your web search history is kept in your Google Account.

That is how Google is fully aware of you. 

It knows what to display you when you search page for something unless you’re using an Incognito mode on your browser or have disabled your Web & App Activity on Google.

The feature “People also ask for” is designed to provide users with a wider range of content options and help them find the information they are looking for more quickly and easily.

Take a look below at how “people also ask” comes up on google

If you would search for “digital marketing”

people also search for

Tools To Find People Also Search For (PASF)

Finding PASF keywords might look tricky at first, but is it really that tricky? We don’t think so! 

Here are some tools to help you find google people also search for keywords. 

1. Google

To find all the PASF keywords associated with your first search query, you can just utilize Google.

Google will provide the list below if you search for PASF keywords related topics “social media marketing” for instance.

Watch that? 

The PASF keywords for the term “social media marketing” include;

  • Social Media
  • Internet Marketing
  • Copywriting
  • Content Marketing
  • Marketing and so on.

The best place to start if you want to optimize for these keywords is Google because it provides the most accurate PASF data.

2. Ahrefs

Ahrefs is one of the most widely used SEO toolsets. The tool provides very competitive analysis and keyword research.

With this tool, you may quickly locate a tonne of useful PASF keywords for nearly any subject.

You can enter any topic or keyword and the rest of the work will be done by Ahrefs.

3. Keywords Everywhere

This popular browser plugin Keywords Everywhere provides monthly search volume stats as well as “People Also Search For” information.

The finest feature is that its free version displays you;

  • Associated terms
  • Keywords That People Also Look Up To (PASF)
  • Long-Tail Search Terms

Therefore, give the Keywords Everywhere addon a try right away if you haven’t already. 

Despite its limitations, the free version is adequate for the majority of users who are just starting out with these terms.

5 Ways To Use “People Also Search For (PASF)” To Rank Higher

We have already talked about what PASF is and how important they are but the main question is, how to even rank higher in google search using People also search for?

Don’t worry! We are here to help you.

Here are five ways to rank higher in google using PASF: 

1. Keyword Research:

You can use PASF suggestions to identify related keywords and phrases that you may not have considered before, and include them in your content to rank for a wider range of related terms.

2. Content Optimisation:

You can optimize your content according to users and search engines by incorporating PASF keywords into your content naturally and relevantly.

3. Link Building:

You can use PASF keywords to identify new content opportunities and build backlinks to your site from relevant sources, which can help improve your search engine rankings.

4. Competitor Analysis:

PASF suggestions can be used to research your competitors and identify gaps in their content strategy that you can fill with your own optimized content.

5. Long-Tail Keyword Targeting:

Target long-tail keywords, which are more specific and often less competitive, by using PASF suggestions to identify related phrases that are being searched for but not yet fully covered in your content.

How To Rank For PASF Keywords?

Ranking your site is all that matters at the end of the day, isn’t it? Here are some ways using which you can rank for the PASF key search. 

But, before that, it is important for you to know that ranking on People who also search for keywords is no different than ranking on other keywords.

However, there are a few things that you can follow to rank on google: 

1. Identify relevant PASF keywords:

Use keyword research tools to identify related keywords and phrases that are frequently searched for in conjunction with your target keywords.

2. Create high-quality content:

Ensure that your content is relevant, informative, and well-written, incorporating the PASF keywords into the content naturally.

3. Optimise for on-page SEO:

Use the PASF keywords in the title tag, meta description, header tags, and throughout the body of the content, but avoid keyword stuffing.

4. Build high-quality backlinks:

Acquiring high-quality backlinks from authoritative and relevant websites can help improve your search engine rankings, especially if the linking sites include the PASF keywords in their anchor text can be a great help.

5. Monitor and track your progress:

Regularly monitor your rankings for the PASF keywords and track your progress to see if your efforts are yielding results.

Make changes to your strategy as needed to continue improving your rankings.

FAQs On Google People Also Search For

1. What is PASF?

“People Also Search For” (PASF) is a feature in search engine results pages (SERPs) that displays a list of related keywords and phrases that people frequently search for in connection with a specific topic or keyword.

2. What are some tools to find PASF keywords? 

There are many tools that you can consider.

Here are a few of them: 

  • Google
  • Ahrefs
  • Keywords Everywhere

3. When was “People also search for” launched?

It was launched in 2018 by Google.

4. What are the benefits of PASF? 

The major benefit of PASF is that it gives you a recent search list without doing anything.

It can also help you in generating relevant content ideas.

5. How to show up in “people also search for”?

Some of the top methods to rank for “People Also Search For” (PASF) phrases are listed below: 

1. Discover the keyword’s related keywords (use tools like Semrush)

2. Add a FAQ section to your website’s search page.

3. Remove the associated questions.

4. Make your content optimized according to the PASF keyword

Final Thoughts On “People Also Search For”

The “People Also Search For” (PASF) feature in search engine results pages (SERPs) provides a ton of information that benefits both users and businesses.

SEOs and website owners can benefit greatly from google people also search keywords because you can use them for keyword research.

As you can simply find out what keyword terms already appear in Google search, they can also be helpful when running PPC advertising on Google.

Whether you’re conducting keyword research, analyzing competitors, or targeting long-tail keywords, PASF is a valuable tool that can help you achieve your online goals. 

So don’t overlook this valuable resource, and start using PASF to boost your online success today!

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Kundan Choudhary

The Full-time Blogger, Affiliate marketer,Product Creator and Entrepreneur. I’m a 22-year-old full-time blogger who loves to do blogging and affiliate marketing and launching product in international’s market and helping people how to achieve same

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