Ahrefs vs SEMrush 2023 – Which SEO Tool Should You Use?

Which SEO Tool Should You Use

Are You Looking for Ahrefs vs SEMrush

The right set of keywords and SEO tools might be the only difference between your soaring competitor and your stagnant business.

Well, if you are looking for a way to surpass your competition by increasing your organic search traffic with the help of keyword research.

you need to invest in an SEO tool.

We’ll help you decide between Ahrefs vs Semrush

SEO tools will make your life less hectic and more straightforward.

With these tools, you can not only get the right keywords that are the key to a successful business,

but you can also avoid the wrong ones that are the key to failure.

You can also continuously run audits, competitor analysis, backlink analysis, and so many more tools, making for your ease.

Every well-known company invests in SEO tools to be on the top results of search engines.

So why are you hesitating?

In this post, you will learn step by step Ahrefs vs SEMrush Both Seo (Search Engine Optimisation) Tools

So that you will find out which Seo Tool Suite is for Your Business?

Let’s begin the Ahrefs vs SEMrush 2023.

Overview Of Ahrefs vs SEMrush

While SEO tools will help you get more organic traffic for your blog and improve its functioning, they also have their differences that call for a comparison.

Here we are pitching two giants of the SEO industry against each other Ahrefs vs SEMrush 2023!


Ahrefs was founded back in 2010 by Dmitry Gerasimenko.

Since then, It has constantly been expanding its database, which now marks 12 trillion links.

Ahrefs is primarily famous for its backlink analysis tool.

It is the finest toolset for SEO- related jobs since, up until a few years ago, it was wholly dedicated to links.

But now, the software offers a lot more tools that make it a giant.

Semrush Keyword Research Tool

Semrush was founded back in 2008 by Dmitry Melnikov and Oleg Shchegolev.

Semrush is the most popular SEO tool that helps you keep track of your competitors while also helping you grow your reach and audience organically.

Semrush is also working on bettering its link analysis keyword research tool.

So, it is pretty clear that both toolkits have a similar set of tools.

Ahrefs vs SEMrush 2023 – Killer Features

There are several benefits because of this excellent SEO Tool which you can use to grow your website traffic but before moving forward,

Let me share some Benefits or Features of this tool that make it better than any other tool –

1. Keyword Research 

The most significant issue that all bloggers must be facing is that they are unable to find high-quality keywords that are in the low competition category and, with the help of SEMrush, you can easily find these types of keyword discovery technical.

SEMrush is the best competitor analysis keyword research tool, Which helps to do highly-efficient keyword research in an easy way.

Under the Keyword Research section in SEMrush, You would be able to take advantage of features such as keyword ranks, search counts, and CPC data.

Along with that, You can even analyze your competitor’s keyword, and with the help of this, you can easily find the money-making keyword of their blog.

2. Check & Create Backlinks –

With the help of this tool, You would be able to check the websites where you can create backlinks, and hence with the help of this feature, you can enhance your off-page SEO score.

3. Site Audits –

You all must be knowing that whenever we want to improve our site’s performance.

We have to do the Site Audit to find the problem to fix that, and with the help of site audit features in the SEMrush.

You would be able to enhance your site’s health overall and also with this feature.

You can take a look at the all defects of your website, Along with that you would also be able to work on the content strategy of your blog.

4. Adwords Feature –

Are you trying to find a tool with the help of which you can create highly efficient WordPress ads and want to run them over several platforms?

Then I’ve one excellent piece of news for you that you would be able to take advantage of Adwords strategy spying with the use of SEMrush.

5. Position Tracking –

We, bloggers, use several keywords without even knowing their positions, because of which we affect our Google engine listing adversely,

But with the help of the position tracking feature in the SEMrush tool,

You would be able to know about the position of the keywords you use in your article, and by this, you can quickly improve your search engine listing.

Semrush Vs Ahrefs – Benefits (Comparision)

Ahrefs and Semrush are the two giants of the industry, but how do you know which one is more fitting for your website and business?

Worry not. We will help you decide between semrush vs ahrefs.

1. Comparison Based On Keyword Research

The primary motive of an SEO tool is to

– Give keyword suggestions.

– Give the number of people searching for those keywords.

– And to determine the difficulty level for ranking in that keyword.

Your target should be to rank for keywords that have an achievable difficulty but high volume.

SEMrush’s Keyword Magic Tool has a ton of options and filters, but the UI is cluttered, and it can be difficult and overwhelming to navigate between all the available options.

Ahrefs’ Keyword site explorer organic provides various interesting filters and has an easy, navigable UI.

On search, Semrush came up with 2,552,213 keywords for the keyword ‘guitar’ while Ahrefs came up with 3,482,337 keywords for the same.

Although Semrush can look for PLA and PPC keywords, these features are not relevant to all businesses.

So clearly, Ahrefs wins this round of Ahrefs vs SEMrush.

2. Comparison Based On Rank Tracking

Rank-tracking tools can quickly determine the progress of your efforts. These tools will help you figure out if your labor is going in the right direction.

With Ahrefs rank tracking tool, you can keep track of your competitors’ rank aside from yours with a set of keywords that you type in, like any other rank tracker.

Semrush offers the same thing too.

But, the one thing that gives SEMrush’s Rank Tracking Tool an edge here is that the data they provide is updated daily.

Ahrefs’ information is updated according to the plan you bought [mainly, once or twice a week].

So, despite Ahref’s neat user interface, Semrush wins this round of Ahrefs vs SEMrush and this is one fair and square.

3. Comparison Based On Competitor Research

Competitive analysis is necessary for the growth of your business. Keeping track of your competitors’ performance, progress and strategies can help you big time.

In Semrush, the competitive analysis tool helps compare several provided analyses and popular keywords.

It also groups the data into a neat table for ease of the user.

On the other hand, Ahrefs provides the same tool but on a smaller scale.

It can compare multiple websites at once, but it does not give suggestions on the actions that need to be taken.

So here, Semrush wins this round of competitive research of ahrefs vs semrush.

4. Comparison Based On Analyzing Backlinks

Backlinks are one of the most dominant aspects for your business to grow. Backlinks are links on other websites that lead to your web page.

The number of backlinks you get is also an essential factor in determining your rank in search engines like Google, Bing, Yahoo! etc.

Getting backlinks from reputable and popular websites can be a game-changer for your blog while getting backlinks semrush ahrefs from spam pages can be detrimental.

SEMrush’s database is greater than that of Ahrefs, and it gives more accurate results. Semrush also offers graphs for a better experience.

But, Ahrefs shows a preview of the text around the backlink. So, you know why they are linking to you.

This feature saves a lot of time since it is nearly impossible to go through all the site explorer tops linking to you.

Apart from this, Ahrefs still maintains its quality user interface, which is something Semrush needs to work on.

So, we have a tie in this round of Ahrefs vs SEMrush.

5. Comparison Based On Technical Audit

Like a regular audit, an SEO audit is the thorough examination and analysis of the website and its performance.

It comes up with problems like:

– Bad, broken, and missing links

– Missing, short, or lengthy meta description

– Duplicate and thin content

– Slow loading

– Missing, irrelevant, or lengthy titles

– No sitemap in robots.txt

– Missing pages and unnecessary redirects

– And more

Both Ahrefs vs Semrush have friendly SEO audit tools that find these problems, explain them, and give suggestions on how to solve them.

Both tools also calculate the health score of your website. 

SEMrush’s audit tool is easier to use as compared to Ahrefs as it gives you the top issues you need to work on, and the problems are divided into Errors, Warnings, and Notices, so you know what needs immediate action and what only needs to be looked at.

Although Ahrefs also offers color codes for warnings and notices, they are all under the same keywords lists, which can be challenging to maneuver.

So, Semrush wins by all means from this round of ahrefs vs semrush.

6. Comparison Based On Free Trials

Currently, Ahrefs does not offer a free trial. On the other hand, Semrush comes with a 7 free version.

Therefore, Semrush is a better option than Ahrefs if you want to test an SEO tool without wasting your hard earn


7. Comparison Based On User Interface

User Interface [UI] is another essential factor in this Ahrefs vs Semrush 2023 comparison.

No matter how smoothly software works, if its design is cluttered or ugly, it cannot hold the viewer’s attention.

You want a toolkit that

– Does not confuse you with its many options and research semrush ahrefs feature.

– Does not strain your eyes due to all the different data put in unmatching colors.

– Is navigable.

And we have already made it clear a couple of times above that Ahrefs has a better UI than Semrush.

Ahrefs wins it by a considerable leap in this round of UI of ahrefs vs semrush.

Although Semrush has come a long way in UI, it still is dated and needs more work.

8. Comparison Based On Unique Keyword Research Features

Both Ahrefs vs Semrush have features apart from the basic ones we discussed here. These features differentiate them from each other and the other SEO tools in the market.

Semrush has cool features like Content Analyzer, where you can analyze the value of your content with the help of the right metrics.

Another part of Semrush is that it has a load of PPC competitor analysis tools for getting the best out of your Google ad campaigns.

Semrush also has a domain comparison tool that allows you to compare two domains side by side.

This semrush feature is very useful when there’s high competition in your market.

Ahrefs’ Content Explorer site audit is a great tool when you are creating new content.

You just need to type in the topic of your content, and it will provide you with a list of websites that have already posted content on that topic with backlinks, social media shares, etc.

Ahrefs also has a ton of mini-features that you can use as you go for a better experience and for saving a lot of your time.

Ahrefs also offers an ahrefs extension named “Ahrefs SEO Toolbar” which helps you to know the On-page SEO report, broken link checker, redirect tracer, and country changer for SERPs with one extension

So, we have a tie again in this round of Ahrefs vs SEMrush.

9. Comparison Based On Pricing Plan

Both tools have great options and are almost equivalent in value. [you can see that we have a draw at this point] What matters is your budget and what you want to use the tool for.

If you want software that will help with links, Ahrefs is the right option since links are its primary focus.

Ahrefs pricing is:

You get four monthly plan options: Lite, Standard, Advanced, and Agency. And if you pay annually, you get two months of subscription-free.


  • Trial: $7 for 7 days (Standard/Advanced only)
  • Lite: $99/month
  • Standard: $179/month
  • Advanced: $399/month
  • Agency: $999/month

Whereas, if you want a software for PPC, PLA, and other SEO tasks, you should go for Semrush.

SEMrush’s pricing is:

Here you get three monthly plan options: Pro, Guru, and Business. And if you pay annually, you get up to 17% off on the annual price.


  • Starting price: Free
  • Pro: $99-119.95/month
  • Guru: $229.95/month
  • Business: $449.95/month
  • Custom plans: Available
  • Enterprise solution: Available

Apart from this, you can also get a custom plan explicitly based on your needs.

And you can also run a number of its tools for free.

So, it is pretty clear that Semrush wins this round of Ahrefs vs Semrush

10. Comparison Based On Support

Support is yet another player in deciding what you need to buy.

In Semrush, if you have not signed/ logged in, you will have to scroll down to the bottom of the page for customer support.

But, if you are logged in, which is likely the case, you can just click on the question mark at the bottom right of the page.

It will give you options like help, contact support, etc. Click on customer support. It will lead you to this page:

This will already be filled with your name and mail address, and you just need to type in the complaint and hit submit. They say they answer within one business day.

In Ahrefs, you need to click on the message box at the bottom right.

That will give you some options. Click on ‘send us a message.

They say they will answer back in 4 minutes, which is way faster than one business day.

So only because of faster reply, this point goes to Ahrefs this round of semrush vs ahrefs.

Ahrefs vs SEMrush Conclusion

Here are the points we have covered so far:

  • Even though Semrush has an excellent keyword click data Magic Tool with many filters and options, Ahrefs is better for keyword difficulty research due to its navigable UI and interesting, new filters.
  • Semrush is better in rank tracking as its data is updated daily as compared to Ahrefs, whose data is updated only once or twice a week.
  • Semrush has a more extensive database than Ahrefs for backlink analysis, but Ahrefs has excellent features and a better UI. So that is a tie in this round of ahrefs vs semrush.
  • SEMrush’s audit tool is easier to navigate than Ahrefs’ tool, with too many options for you to focus on one.
  • Ahrefs, no doubt, wins with its elegant UI.
  • Semrush has better pricing and value as it offers more than Ahrefs and also can be used for free, unlike Ahrefs.
  • Semrush has perfect tools for a competitive analysis when compared to Ahrefs’ small-scale features.
  • Ahrefs has speedy contact support with 4 minute waiting time, making it better than Semrush in terms of contact support.
  • Both Ahrefs vs Semrush have excellent, unique features that set them apart, giving us another tie on this ahrefs vs semrush.

We have found the winner based on how close it was to all our parameters. Are you ready for it?

Who Wins SEMrush OrAhrefs? (Ahrefs vs SEMrush)

Keeping all the points in mind, the winner is Semrush!

With its perfect rank tracking and competitive analysis, Semrush takes the trophy of Ahrefs vs Semrush home.

Although, if you don’t work in PPC and PLA at all, we highly recommend Ahrefs over Semrush.

But if your main focus is getting your website up on the top results above your competitors, Semrush is the right choice for you.

If you still have doubts, you can use SEMrush’s free tools to get the hang of it, and once you start noticing changes, you can move up to the paid version of the software.

Also Read:

Which SEO Tool Should You Use
Kundan Choudhary

The Full-time Blogger, Affiliate marketer,Product Creator and Entrepreneur. I’m a 22-year-old full-time blogger who loves to do blogging and affiliate marketing and launching product in international’s market and helping people how to achieve same

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