SEMrush vs SimilarWeb 2023 – Which SEO Tool Should You Use?


SEMrush vs SimilarWeb 2023 today’s world, getting your business there on one of the top spots is the only way for it to survive the competition.

And a central key element to the success of a business is increasing the audience/customers.

To achieve that, you need to boost the traffic to your business’s website.

In comes more than a dozen of the “Best SEO tools” at your rescue.

These tools will help you from keyword research and rank tracking to SEO audit, competitive analysis, and everything else that contributes to the growth of a business.

Now that you know how beneficial an SEO tool can be, the question is, where do you put your money? semrush vs similar web?

Well, if you are looking for a way to surpass your competition by increasing your organic search traffic with the help of keyword research, you need to invest in the right SEO tool.

We’ll help you decide between semrush vs similarweb

So why are you hesitating?

In this post, you will learn step by step about both semrush vs similarweb Seo (Search Engine Optimisation) Tools

So that you will find out which Seo Tool Suite for Your Business?

Let’s begin the SEMrush vs SimilarWeb 2023.

Overview Of SEMrush vs SimilarWeb Traffic Analytics Tool

The main aim of an SEO tool, as mentioned above, is increasing traffic, but apart from that.

each SEO tool has an ex-factor that sets it aside from its competitors, i.e., the other SEO tools.

Here we are pitting two renowned tools against one another, SEMrush vs Similarweb 2023, to assist you in choosing what is best for your business.


Semrush was founded back in 2008 by Dmitry Melnikov and Oleg Shchegolev.

Semrush is the most popular SEO tool that helps you keep track of your competitors while also helping you grow your reach and audience organically.

Semrush is also working on bettering its link analysis tool.

So, it is pretty clear that both toolkits have a similar set of tools.

According to many of its users, it is widely used and is a must-have.


On the other hand, we have Similarweb, founded by Or Offer and Nir Cohen back in 2007.

With its database of 100 million+ websites, 4.7 million+ plus mobile apps, 1 billion+ search items, 210+ industries, 3 million brands, 550 million keywords monthly, and 1 billion events daily, Similarweb is more focused on competitive analysis.

Let’s begin the SEMrush vs SimilarWeb 2023

SEMrush vs SimilarWeb 2023 – Killer Features

There are several benefits because of this excellent SEO Tool which you can use to grow your website traffic but before moving forward,

Let me share some Features of this tool that make it better than any other tool first

1. Keyword Research 

The most significant issue that all bloggers must be facing is that they are unable to find high-quality keywords that are in the low competition category and, with the help of SEMrush, you can easily find these types of keywords.

SEMrush is the best competitor keyword analysis tool, Which helps to do highly-efficient keyword research semrush easily.

Under the Keyword Research section in SEMrush, You would be able to take advantage of features such as keyword ranks, search counts, and CPC data.

Along with that, You can even analyze your competitor’s keyword, and with the help of this, you can easily find the money-making keyword of their blog.

2. Check & Create Backlinks –

With the help of this PPC keyword tool, You would be able to check the websites where you can create backlinks, and hence with the help of this feature, you can enhance your off-page SEO score.

3. Site Audits –

You all must be knowing that whenever we want to improve our site’s performance.

We have to do the Site Audit to find the problem to fix that, and with the help of site audit features in the SEMrush.

You would be able to enhance your site’s health overall also with this feature, You can take a look at the all defects of your website, Along with that, you would also be able to work on the content strategy of your blog.

4. Adwords Feature –

Are you trying to find a tool with the help of which you can create highly efficient AdWords ads and want to run them over several social media platforms?

Then I’ve one excellent piece of news for you that you would be able to take advantage of Adwords strategy spying with the use of SEMrush.

5. Position Tracking –

We, bloggers, use several keywords without even knowing their positions, because of which we affect our Google engine listing adversely,

But with the help of the position tracking feature in the SEMrush tool,

You would be able to know about the position of the keywords you use in your article, and by this, you can quickly improve your search engine listing.

SEMrush vs SimilarWeb – Benefits (Comparision)

Some of the tools provided by Semrush and Similarweb are similar, while others are not.

We will compare this two software based on their tools, quality, monetary value, etc.

This differentiation will help you figure out what you should pick for your business.

Don’t worry. We will help you decide between similarweb vs semrush

1. Comparison Based On Keyword Research

The primary motive of an SEO tool is to

– Give keyword suggestions.

– Give the number of people searching for those keywords.

– And to determine the difficulty level for ranking in that keyword.

Your target should be to rank for keywords that have an achievable difficulty but high volume.

The core purpose of any SEO tool is to search for keywords that you can rank in and that are also relevant to your business.

Semrush’s Keyword Magic Tool is the most famous of all its other tools.

It takes the process of keyword research to another level by giving insights and analysis on keyword difficulty.

Semrush’s competitor keyword research tool, allows you to find out the keywords your competitors are ranking for.

All you need to do is enter your competitor’s URL, and semrush will give back the keywords they are ranking for and the traffic they are getting from those keywords with their positions on SERP.

Whereas in Similarweb, you can either type in a list of keywords you need to analyze, or you can find keywords with their Keyword Generator Tool.

But it does not have any difficulty score for the keywords, so you can’t know how hard it would be to rank in that particular keyword.

The keyword magic tool also lacks filters to refine your search and gives only relevant keywords or phrases, which, if done manually, can be highly time-consuming.

Although both the software have proper keyword research tools, Semrush values Similarweb, and this round’s winner of Semrush vs Similarweb is Semrush.

So clearly, Semrush wins this round of SEMrush vs SimilarWeb.

2. Comparison Based On Data Collection

You will need a good web crawler to get detailed analysis and data.

Semrush has collected more than 16.4 billion keywords and 500 TB of clickstream data from 200 million panelists at the global level.

The keywords are updated repeatedly to let the new ones replace the older ones.

Similarweb, on the other hand, has an efficient crawler. It scans web pages and search engines in great detail.

Its chrome extension lets you get elementary metrics for any site you surf through.

But it also takes your google semrush traffic analytics data to strengthen its database.

Since the Semrush database is more extensive than that of Similarweb, it is more detailed.

And thus, SEMrush wins this round too of SEMrush vs similar web.

3. Comparison Based On Competitor Research

Competitive analysis is necessary for the growth of your business. Keeping track of your competitors’ performance, progress and strategies can help you big time.

To get to the top spot, you can’t only rely on your efforts and data.

You need to know what is trending, what works with the audience, what doesn’t, what opportunities are they missing, etc.

The only way to do that is by studying your competitor’s moves by performing a competitive analysis.

Semrush Market Explorer provides you with information about a market’s leading players, audience demographics, seasonal trends, etc.

Semrush’s Keyword Gap is another cool feature where you can compare your and your competitor’s keywords side by side.

You can enter up to five of your competitors and compare their functioning against each other.

This will help in identifying opportunities and avoiding setbacks.

Similarweb helps you in searching for your competition. It comes up with domains similar to your business that might have missed your notice.

It compares websites based on time spent on the site, total visits, views per visit, and conversion rates.

Similarweb also displays the number of visits your competitor’s site got in the past 6 months in a neat chart.

All in all, Similarweb gives more detailed insights as compared to Semrush,

So Similarweb wins this round of competitive research SEMrush vs SimilarWeb.

4. Comparison Based On Social Media Analysis

Social media is as essential an aspect of a business as your webpage.

Gathering data from all your social networking sites can give you an in-depth understanding of your audience and the trends.

Based on that understanding, you can draw reasonable conclusions to act upon for your firm’s growth.

Semrush is exceptional in terms of social media analysis. Its Social Media Tracker lets you keep an eye on your competitor’s social media accounts.

It lets you see what they are doing on their social media, their posts’ frequency, what they post, how extensive their reach is, etc.

Everything you need to know to improve the outcomes of your social media campaigns.

While Semrush is the powerhouse of social media analytics, Similarweb falls awfully short in this area.

The farthest it can go is traffic analysis, which shows the traffic generated from social media, which is not very far.

Similarweb is in no way comparable to Semrush in the analysis of social media. And hence, Semrush undoubtedly wins this one round of SEMrush vs similar web.

5. Comparison Based On Audience Preference

It’s essential to understand what your audience prefers because, in the end, they are the judge that you need to please.

This limits what they are searching for the most and what pages they are visiting.

Semrush Audience Overlap tool lets you compare the audience of five sites together.

The data is shown in the form of a Venn diagram which is easy to process and navigate.

The market Demographics feature in Semrush allows you to see who your audience is based on the data they collect from organic domains.

Likewise, Similarweb also has an overlapping audience tool that allows you to compare 5 sites at once, but the data they provide is limited to traffic, engagement, etc.

It also provides audience demographics like age, location, and traffic.

Semrush offers more detailed data with exciting graphics, and thus, Semrush wins this round of semrush vs similar web.

So, Semrush wins by all means from this round of semrush vs similarweb.

6. Comparison Based On Free Trials

Currently, Similarweb does not offer a free trial.

On the other hand, Semrush comes with a 7 free version.

Therefore, Semrush is a better option than Similarweb if you want to test an SEO tool without wasting your hard earn money 

7. Comparison Based On User Interface

User Interface [UI] is another essential factor in this SEMrush vs SimilarWeb 2023 comparison.

No matter how smoothly software works, if its design is cluttered or ugly, it cannot hold the viewer’s attention.

You want a toolkit that

– Does not confuse you with its many options and features.

– Does not strain your eyes due to all the different data put in unmatching colors.

– Is navigable.

And we have already made it clear a couple of times above that SimilarWeb has a better UI than Semrush.

Semrush wins it by a considerable leap in this round of UI of SEMrush vs SimilarWeb

Although Semrush has come a long way in UI, it still is dated and needs more work.

8. Comparison Based On Unique Features

Both Semrush vs Similarweb have distinguished features aside from the ones we discussed here.

These features are worthy of mentioning before you decide between Semrush and Similarweb.

Semrush Site Audit tool helps check the site for any slip-ups that you might have ignored.

This tool gives a Health Score for your site and divides these slipups into Errors, Warnings, and Notices.

It also provides suggestions on how you can fix these issues.

As for Similarweb, it is great for one thing: analysis.

It gives data on keywords, traffic, demographics, and more, but it does not have any other SEO tools for comparison.

So, we have a tie again in this round of SEMrush vs SimilarWeb.

9. Comparison Based On Pricing Plan

Now the question is, do you get what you pay for?

We’ll help you figure out which toolkit gives the best value according to its price.

Semrush offers three plans:

1. Semrush Pro ($119.95 /month)

2. Guru ($229.95 /month)

3. Business ($449.95 /month)

Here you can see three monthly plan options: Pro, Guru, and Business.

And if you pay annually, you get up to 17% off on the annual price.


  • Starting price: Free
  • Pro: $99-119.95/month
  • Guru: $229.95/month
  • Business: $449.95/month
  • Custom plans: Available
  • Enterprise solution: Available

Keeping the plans aside, you can also use the essential tools for free to get the hang of the software.

Whereas, Similarweb has an incredibly confusing pricing policy.

First, you need to choose a plan from Research Intelligence, Digital Marketing Intelligence, Sales Intelligence, and Investor Intelligence.

Then you need to select the package from Essential, Advanced, and Custom, which you will be charged for according to the plan you chose.

There is no way of telling how much your plan will cost because, to get one, you need to fill them in with your requirements, and then they’ll provide you with a suitable plan.

Even the basic plans have higher costs.

As if this wasn’t overwhelming in itself, the plans don’t include data from around the globe.

You will have to buy each country’s database separately, which might turn into an exhausting task.

Like Semrush, it offers a free trial, but again, you have to fill in the details to get started, unlike Similarweb’s quick login.

Both tools have great options and are almost equivalent in value. [you can see that we have a draw at this point]

What matters is your budget and what you want to use the tool for.

So Semrush wins this one fair and square of SEMrush vs similar web.

10. Comparison Based On Support

Support is yet another player in deciding what you need to buy.

In Semrush, if you have not signed/ logged in, you will have to scroll down to the bottom of the page for customer support.

But, if you are logged in, which is likely the case, you can just click on the question mark at the bottom right of the page.

It will give you options like help, contact support, etc. Click on customer support. It will lead you to this page:

This will already be filled with your name and mail address, and you just need to persistent type in the complaint and hit submit. They say they answer within one business day.

In SimilarWeb, you need to click on the message box at the bottom right.

That will give you some options. Click on ‘send us a message.

They say they will answer back in 4 minutes, which is way faster than one business day.

So only because of faster reply, this point goes to Semrush this round of Semrush vs Similarweb

SEMrush vs SimilarWeb Conclusion

Here are the points we have covered so far:

1. Similarweb does not have features like Difficulty Score or filters to weed out irrelevant results like Semrush when it comes to keyword research.

2. Semrush has a more extraordinary database as compared to Similarweb. Although Similarweb’s chrome extension lets you get basic metrics of the websites as you surf, it also takes away your google data.

3. Semrush’s competitor analysis tools are pretty decent, but Similarweb provides you with cool insights and is also more navigable than Semrush.

4. Similarweb can only go so far as traffic analytics tools when it comes to media analysis semrush Whereas, whereas Semrush has a powerhouse of tools for this purpose.

5. Semrush provides more detailed information as compared to Similarweb.

6. Semrush has 7 million users and 14 international awards for its performance, so it can be said that it is more accurate than Similarweb.

7. Similarweb has an unclear pricing policy that you can only find out once you share all your requirements with their team, but Semrush has a pretty clear policy and has more value.

8. Semrush has many SEO tools aside from the ones mentioned here, while Similarweb does not have more tools as its main focus is analytics.

We have found the winner based on how close it was to all our parameters. Are you ready for it?

The Final Verdict – Who Wins SEMrush Or SimilarWeb?

Keeping all the points in mind, the winner is Semrush!

With its perfect rank tracking and competitive analysis, Semrush takes the trophy of SEMrush vs SimilarWeb home.

Keeping all the points mentioned earlier in mind, finding the winner of Semrush vs Similarweb was as clear as day.

Semrush beats Similarweb by a whopping total of 7 points. And therefore, the ultimate champion is Semrush.

Semrush beat Similarweb in every aspect, excluding competitor analysis because the analysis is a strong suit of Similarweb.

Semrush has a better package deal with its vast database, better metrics, and more excellent UI.

So it is absolutely justified to state that Semrush is an “all-in-one tool suite” for all your SEO needs.

If you still have a doubt regarding your decision to choose Semrush, you can use the free trial version of the software.

Once you start to see changes and get used to it, you can upgrade to a paid plan of Semrush according to your need.

Also Read :

Kundan Choudhary

The Full-time Blogger, Affiliate marketer,Product Creator and Entrepreneur. I’m a 22-year-old full-time blogger who loves to do blogging and affiliate marketing and launching product in international’s market and helping people how to achieve same

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